Web Survey Bibliography
Survey researchers often administer batteries of questions to measure respondents' abilities, but these batteries are not always designed in keeping with the principles of optimal test construction. This paper illustrates one instance in which following these principles can improve a measurement tool used widely in the social and behavioral sciences: the GSS's vocabulary test called "Wordsum". This ten-item test is composed of very difficult items and very easy items, and item response theory (IRT) suggests that the omission of moderately difficult items is likely to have handicapped Wordsum's effectiveness. Analyses of data from national samples of thousands of American adults show that after adding four moderately difficult items to create a 14-item battery, "Wordsumplus" (1) outperformed the original battery in terms of quality indicators suggested by classical test theory; (2) reduced the standard error of IRT ability estimates in the middle of the latent ability dimension; and (3) exhibited higher concurrent validity. These findings show how to improve Wordsum and suggest that analysts should use a score based on all 14 items instead of using the summary score provided by the GSS, which is based on only the original 10 items. These results also show more generally how surveys measuring abilities (and other constructs) can benefit from careful application of insights from the contemporary educational testing literature.
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Web survey bibliography - Krosnick, J. A. (41)
- Assessing the Accuracy of 51 Nonprobability Online Panels and River Samples: A Study of the Advertising...; 2016; Yang,Y.;Callegaro,M.;Yang,Y.;Callegaro,M.;Chin,K.;Yang,Y.;Villar,A.;Callegaro, M.; Chin, K.; Krosnick...
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- Moderators of Candidate Name-Order Effects in Elections: An Experiment; 2016; Kim, Nu.; Krosnick, J. A.; Casasanto, D.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Comparing response order experiments with probability and non-probability samples; 2015; Yeager, D. S.; Krosnick, J. A.; Silber, H.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Online panel research: History, concepts, applications and a look at the future; 2014; Callegaro, M., Baker, R., Bethlehem, J., Goeritz, A., Krosnick, J. A., Lavrakas, P. J.
- Improving ability measurement in surveys by following the principles of IRT: The Wordsum vocabulary...; 2012; Cor, K., Haertel, E., Krosnick, J. A., Malhotra, N.
- Improving Question Design to Maximize Reliability and Validity; 2012; Krosnick, J. A.
- How accurate are surveys of objective phenomena?; 2012; Chang, L. C., Krosnick, J. A.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Experiments for evaluating survey questions; 2011; Krosnick, J. A.
- Does mentioning "some people" and "other people" in a survey question increase the...; 2011; Yeager, D. S., Krosnick, J. A.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Measuring Intent to Participate and Participation in the 2010 Census and Their Correlates and Trends...; 2010; Pasek, J., Krosnick, J. A.
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- Question and Questionnaire Design; 2009; Krosnick, J. A., Presser, S.
- Attrition in a Face-to-Face Recruited Internet Panel with Substantial Incentives; 2009; Malka, A., Krosnick, J. A., Ackermann, A., Debell, M., Turakhia, C.
- Lessons Learned About How to Accomplish Effective In- Person Recruitment of a Web-Equipped Survey Panel...; 2009; Ackermann, A., Krosnick, J. A., Turakhia, C., Debell, M., Malka, A., Jarmon, R.
- Comparison Study of Probability and Non-Probability Sample Surveys Conducted by Internet and Face to...; 2009; Yeager, D. S., Krosnick, J. A.
- Does Weighting Improve the Accuracy of Data from Non- Probability Internet Survey Panels of People Who...; 2009; Yeager, D. S., Krosnick, J. A.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2009; Chang, L. C., Krosnick, J. A.
- Scientific Survey Research: Sustainable in an Online World?; 2009; Krosnick, J. A.
- Money for Surveys: What about Data-Quality?; 2009; A.Krosnick, J. A.
- The accuracy of online surveys with non-probability samples; 2008; Krosnick, J. A.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Comparing the Results of Probability and Non-probability Telephone and Internet Survey Data; 2008; Wang, R., Krosnick, J. A.
- “For Example…,” How Different Example Types in Online Surveys Influence Frequency...; 2008; Berent, M., Krosnick, J. A.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Vote Over-Reporting: Testing the Social Desirability Hypothesis in Telephone and Internet Surveys; 2005; Holbrook, A. L., Krosnick, J. A.
- The Economist/YouGov Internet Presidential poll.; 2004; Fiorina, M., Krosnick, J. A.
- Telephone versus face-to-face interviewing of national probability samples with long questionnaires:...; 2003; Holbrook, A. L.; C., Green, M. C., Krosnick, J. A.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- The threat of satisficing in surveys: The shortcuts respondents take in answering questions; 2000; Krosnick, J. A.
- Survey research; 1999; Krosnick, J. A.
- Designing rating scales for effective measurernent in surveys; 1997; Krosnick, J. A., Fabrigar, L. R.
- Mail Surveys for Election Forecasting? An Evaluation of the Columbus Dispatch Poll; 1996; Krosnick, J. A.
- Response strategies for coping with the cognitive demands of attitude measures in surveys; 1991; Krosnick, J. A.